Nashville, Tenn. (TN Tribune)-Ugly Bagel, the Nashville-born shop known for its fresh take on hand-rolled bagels, has officially opened its first brick-and-mortar location at 65 Arcade Alley in the newly renovated historic landmark, The Arcade Nashville.
Bagels are called “ugly” because founders believe bagels, like people, don’t need to be “perfect” to be awesome. Bagels are hand rolled and each “Ugly” bagel is a little different.
Founded by longtime Nashville residents and hospitality veterans Jeff Crabiel and Jake Strang, Ugly Bagel’s brand emphasizes the power of positive micro-interactions—those small yet impactful exchanges that foster connection and create a cumulative effect throughout the experience.
Central to this vision is the Bagel Concierge, a dedicated team member who interacts with guests, offering personalized assistance with mobile orders and managing self-checkout kiosks. Guests can also immerse themselves in the bagel-making process firsthand through the Rolling Window, where they can observe their bagels being expertly crafted with care. This higher-touch approach not only streamlines tech-enabled, grab-and-go service but also transforms everyday moments into meaningful experiences, setting Ugly Bagel apart from typical fast-casual models.
“Hospitality is our bread and butter,” says co-founder Jeff Crabiel. “It’s been amazing to see our vision come to life, capturing the energy of downtown Nashville and bringing joy to life’s simple moments, one bagel at a time.”
More locations, including one in Wedgewood Houston, are set to open soon. For updates, visit www.uglybagel.com or follow Ugly Bagel on social media.
